Rembrandt lighting techniques
A professional photographer understands how to pose their clients to look their best. Controling lighting and understanding shadows is the most important technique to master. A properly trained professional should be able to use flash indoors and out. Knowing when and how to use natural light to balance flash so that the images "look natural" or not use it at all.
While the "golden hour" is generally the starting point for scheduling portrait sessions, it's not a hard and fast law. Many new comers to photography mistaken an exact clock time to begin a session no matter the outdoor conditions. Clouds and storms are a major factor. The light could be dampened by these elements. How dark or light the shadows are depends much on cloud cover.
The type of photography also changes the time of day we schedule sessions. Black and white verses color and if the session will be at a park or the beach. Many fashion shoots bring scrims and other equipment to reduces harsh shadows during the day and add lots of flash equipment. They are achieving a certain photo effective for their client. Some parks and woods may also have different ideal shooting times that change through out the year.
The bottom line in photography is choosing a studio who understands all of these elements. One who takes the time to scout out locations. A properly trained eye can make the difference between a wow photo and just another snap shot.
Rembrant lighting is a light pattern. Tricia & Co. trains in this technique indoors and outside. It's the most flattering light pattern for the face. Below you'll see examples of flat, split, and rembrandt. Which one do you like the best?
Flat - no shadows
Split - half shadows and half light
Rembrandt - the triangle on the cheek